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Picnic Fulfilment B.V. · Utrecht, NL

("Ebenaff") Ebenezer KwameAfful

Operations Supervisor  ·  People Leader  ·  Sustainability Project Lead (TGTG)

Supervisor at Picnic Fulfilment B.V., leading shift teams at a high-volume automated fulfilment centre and serving as project lead for Too Good To Go (TGTG), a social sustainability programme saving surplus food from going to waste. Impact-driven professional with 6+ years of cross-sector experience across operations, electronic banking, healthcare management and business development, with sustainability and societal impact running through my career. I also build AI-powered products on the side.

90k+
Weekly deliveries
at Picnic Fulfilment B.V.
160
TGTG bags per day
target I lead
21+
Clinic branches
managed in Ghana
6+
Years cross-sector
experience
Ebenezer Kwame Afful
NL
Utrecht
Eben Afful
Ebenezer “Ebenaff” Kwame Afful

MBA International Business & Management · Hanze University of Applied Sciences · Feb 2026

Strategy meets
human empathy

I am a Ghana-born, Utrecht-based operations professional with a rare blend: financial rigour from e-banking, people leadership from managing 21+ clinic branches, and entrepreneurial drive from building AI-powered products. I hold an MBA in International Business and Management from Hanze University of Applied Sciences (February 2026).

At Picnic Fulfilment B.V. I supervise shift operations at a high-volume automated fulfilment centre, leading and coaching frontline teams, planning shift labour of 1,100-1,350 hours, and driving safety, productivity, order completeness and on-time dispatch. Day to day it is people management: setting direction, keeping teams engaged, handling performance and absence, and acting as the link between leadership and the floor.

I am also the project lead for Too Good To Go (TGTG) at the site. My main task is managing the available hours to reach our target of 160 bags per day, saving surplus food from waste, without sacrificing the hours needed for the main process. It is a social sustainability cause I care about, and one that has run through my career, from refugee health screening to remittances for low-income families.

Beyond work, I vibe code and use AI tools to design, prototype and deploy business products, compressing months of development into days. I am motivated by societal impact and leaving things better than I found them.

People-first leaderShift teams at Picnic; 21+ branches in Ghana
Sustainability project leadToo Good To Go: 160 bags/day target
Operational rigourLabour planning, KPIs, safety
AI-first builderVibe coding to working products
Cross-cultural fluencyGhana · Netherlands · International
Best First-Year Student Award - HU Utrecht (Oct 2014) Hogeschool Excellence Scholarship — 3,500 EUR × 2 years
🇬🇭 Ghana 🇳🇱 Netherlands English · Dutch (A2) · Akan

Skills & expertise

AI-powered product building

Leveraging AI-assisted development (vibe coding) to design and build integrated business ecosystems and SaaS tools at speed.

Vibe CodingClaude APINext.jsSupabaseAI promptingLovable.devShopifyAndroid Studio

Business strategy & D2C analytics

Market entry, unit economics (CAC, CLV, ROI), competitive analysis, and go-to-market frameworks across European and African markets.

CAC/CLVMarketing ROID2C strategyMarket entry

Operations & people leadership

Supervising and managing teams at Picnic Fulfilment B.V.'s automated fulfilment centre, leading the Too Good To Go sustainability project, and previously managed 21+ clinic branch administrators across Ghana. Expert in process design, labour planning, KPI management, and multi-location coordination.

Shift supervisionPeople managementFulfilment opsTeam leadershipSustainabilityHealthcare opsProject managementMicrosoft Office

E-banking & financial operations

Transaction reconciliation, e-product settlement, GL account monitoring, customer migration, and branch sales target management.

E-bankingReconciliationFinancial reportingCompliance

Research & qualitative analysis

MBA thesis on D2C customer value maximisation using qualitative methodology and thematic analysis. APA 7 academic writing proficiency.

Qualitative researchThematic analysisAPA 7Unit economics

Multilingual & cross-cultural

Fluent English, conversational Dutch (A2), and native Akan. Experienced working across Ghanaian and Dutch business environments.

English (fluent)Dutch (A2)Akan (native)Cross-cultural

Past & Present Projects

Too Good To Go (TGTG) — Picnic Fulfilment B.V. Ongoing
Ecosystem Navigator Live
HSM Jobs In development
Flow — AI Project Planner In development
UNHCR Refugee Health Screening Completed

Too Good To Go (TGTG) — Project Lead

Ongoing

As part of my role at Picnic Fulfilment B.V., I am the project lead for Too Good To Go, a social sustainability initiative that saves surplus food from being wasted. My biggest task is managing the available hours so we reach our target of 160 bags per day, while protecting the hours needed for the main fulfilment process.

It means balancing labour planning, shift priorities and team capacity every day, and coordinating the people involved so a sustainability cause and operational performance move forward together.

Project leadershipLabour planningFood-waste reduction160 bags/day target

Ecosystem Navigator

Live

AI-powered idea assessment platform that helps users identify and evaluate business opportunities matched to their personal profile, professional background, and goals. Generates tailored recommendations across multiple opportunity dimensions. Best for serial entrepreneurs assessing ideas or kick-starting ideation.

Claude APIVibe CodingSaaS designWorkflow automation
Try it live Open in new tab ↗
eco-nav-production.up.railway.app
Launching live preview

Ecosystem Navigator is loading.

The live product appears here as soon as Railway responds. If it takes a moment, visitors can still open the full app in a new tab right away.

Open full site Live Railway deployment

HSM Jobs

In development

Job board platform for highly skilled migrants (HSMs) in the Netherlands. Combines a curated job feed with AI-powered CV/ATS analysis, cover letter generation, LinkedIn profile review, and interview coaching.

Next.js 14TailwindNeon PostgresDrizzle ORMClerkStripeRailway
hsm-jobs-production.up.railway.app
Loading preview

HSM Jobs opens inside the page.

The embedded preview starts when this tab is selected, so the section stays fast while still giving visitors a real product view when they want it.

Open full site In-development Railway preview

Flow — AI Project Planner

In development

Flow is a personal productivity system with health scoring, task tracking, and an integrated AI assistant that lives within the app — helping users build and manage their full project ecosystem.

Claude APIAI assistantProductivityVibe Coding

UNHCR Refugee Health Screening

Completed

Led a free health screening project for 379 refugees in Denu, Ghana, in partnership with UNHCR and the Amahoro Coalition. Organised health professionals, support staff, PPEs, and logistics while managing daily responsibilities as Administrative Manager at Rabito Clinic.

Project managementUNHCRHealthcareCommunity impact

Work experience

Jun 2026 - Present
Utrecht, NL
Supervisor, Automated Fulfilment Centre
Picnic Fulfilment B.V.
Leading shift teams at a high-volume automated grocery fulfilment centre processing 90,000+ weekly deliveries, acting as the link between leadership and the frontline. Day-to-day people management alongside execution of daily plans across inbound and outbound, with shift labour budgets of 1,100-1,350 hours; ~14,000 units decanted and ~200,000 units picked per shift, 90%+ order completeness, and on-time dispatch of ~40 shipments across ~15 trucks. Leading weekly safety reviews of lost-time incidents and equipment downtime. Project lead, Too Good To Go (TGTG): manage the available hours to reach the 160 bags-per-day target, saving surplus food from waste without sacrificing hours for the main process.
People managementTGTG project leadSustainabilityLabour planningKPIsSafety
Jun 2025 - Present
Utrecht, NL
AI Ecosystem Builder & Vibe Coder
Self · Freelance
Building AI-powered SaaS products using vibe coding and prompt engineering. Flagship projects: Ecosystem Navigator (live), HSM Jobs (in development), and Flow AI Planner (in development).
Vibe CodingClaude APISaaSAI-first
Nov 2024 - May 2025
Rotterdam, NL
Business Development Executive
Ascent · Part-time / Hybrid
D2C role focused on customer acquisition modelling, CLV analysis, and financial performance reporting. Contributed to go-to-market strategy for the Dutch market. MBA thesis research conducted here.
CAC/CLVD2CSalesProduct management
Mar 2022 - Jul 2024
Accra, Ghana
Branch Officer - Administrative Manager
Rabito Clinic Limited
Managed the 21+ branch network across Ghana. Developed operating procedures, reviewed monthly budgets, and collated sales and patient data. Led the UNHCR refugee health screening project in partnership with UNHCR and the Amahoro Coalition, screening 379 refugees in Denu, Ghana.
Operations managementMulti-locationBudget reviewUNHCR project lead
Jun 2021 - Feb 2022
Accra, Ghana
Operations Support
Rabito Clinic Limited
Supported the Operations Manager with branch visits, memo writing, logistics coordination, meeting scheduling, and monthly reporting across all departments.
OperationsReportingLogistics
Sep 2018 - Sep 2019
Accra, Ghana
Electronic Banking Officer
SIC Life Savings and Loans · Contract
Daily reconciliation and settlement of e-banking platforms, GL account monitoring, e-product sales support, customer migration, and branch digital champion programme across the network.
E-bankingReconciliationSalesCustomer support
Mar 2016 - Jul 2016
Netherlands
Program Analyst
Dodore Kenya Limited · Contract
Coordinated a mobile money remittance project sending monthly donations from the Netherlands to low-income beneficiaries in Ghana. Main point of contact between Dutch donors and Ghanaian local coordinator.
RemittanceMobile moneyProject coordination
Jul 2014 - Aug 2014
Utrecht, Netherlands
Research Analyst
Nearshoring Mecuro Sp. z o.o. · Contract
Conducted in-depth desk research on the non-life insurance sector across European countries for a market entry study. Identified and recommended the top three European markets for new entrants.
Market researchNon-life insuranceMarket entry
Feb 2014 - Jun 2014
Utrecht, Netherlands
Research Analyst
Nearshoring Solutions Sp. z o.o. · Contract
Conducted in-depth market research on the health insurance sector in Ghana. Produced a final report and received training in Poland on the Claims Control system for Ghana’s National Health Insurance Scheme (NHIS).
Market researchHealth insuranceNHIS Ghana
Sep 2024 - Feb 2026
Master in International Business and Management (MIBM)
Hanze University of Applied Sciences · Groningen, NL
Thesis: “From Volatility to Stability: Designing a Strategic Growth Framework for a D2C Fragrance Startup.” Qualitative research: 9 semi-structured interviews, codebook development, cross-SRQ synthesis framework. Graduated February 2026.
Sep 2013 - Aug 2016
BBA International Business and Management Studies
HU University of Applied Sciences Utrecht
Graduated with Merit — Grade average 7.84 / GPA 4.0. FastTrack graduate (3 years). Best First-Year Student Award (Oct 2014). Hogeschool Excellence Scholarship (3,500 EUR × 2 years). Founding member of Get Connected student society.

Projects, ideas
& partnerships

Whether you want to talk operations and people leadership, sustainability and food-waste projects, AI building, or the Ghana-Netherlands corridor - I would genuinely love to hear from you.

Message sent! I will be in touch within 48 hours.
Ask Eben AI
Eben
Chat with Ebenaff AI-powered · Ask me anything
Hi! I am Eben's AI assistant. Ask me anything about his experience, skills, projects, or availability - I will answer as Eben would.
What does your role at Picnic involve? Tell me about your AI projects What is your experience in Ghana? Tell me about the Too Good To Go project